ASIA Startup Expo (FLY ASIA 2022)

FLY ASIA AWARDS

Recruitment of participating startups

We are announcing the recruitment of startups participating in the FLY ASIA Awards as follows, so we hope that many Asian innovative startups will participate.

This event is hosted by Busan Metropolitan City and organized by Busan Start-up Agency Preparatory Office and Busan Techno Park, and is designed to discover Asian startups with creative ideas and foster success stories through intensive our support. Please refer to the detailed public offering guidelines below.

September 29, 2022

Busan Metropolitan City Mayor

1		Event Overview

Purpose

□ “FLY ASIA 2022” is the very first expo exclusively for start-ups being held in Korea. Including leading start-ups, around 10,000 from experts and stakeholders from venture capital firms to accelerators will participate in the event.

□ We will create a mutually beneficial investment environment between Korea and Asian countries and promote cooperation in the technology-based start-up ecosystem

□ In addition, we discover and award excellent start-ups in Korea and Asia, provide opportunities to link business cooperation networks between regions, and support global expansion through mutual cooperation.

2. Overview

Event	FLY ASIA AWARDS
Date	November 22nd (Tues) to 24th (Thurs), 2022
Venue	Busan Bexco Exhibition Center 2, 4D~4F hall
Host& Organizer	Busan Metropolitan City, Busan Start-up Agency Preparatory Office · Busan Techno park
Participants	Investment Companies, Startups, Large corporations, Startup support organizations
Key Contents	Promoting and awarding promising startups in Asian countries and providing opportunities of promotion to related industries and investors in Korea and Abroad Preliminary screening: 50 promising start-up teams from Asian countries were selected (document screening and interview) Semi-final stage: Selected Startup 50 teams will present IR Pitching at the Semi-final stage à the top 10 teams selected Final stage: Selected Startup 10 teams will present IR Pitching at the Final stage à Top 6 teams will receive prizes and awards

3. Start-up recruitment

Requirements

① Companies established after January 1, 2016(within 7 years of establishment)

② Companies with products or services that can enter overseas markets

③ Companies that can communicate in English smoothly (at least one person per team)

④ Companies that prepared IR pitching deck in English

□ Target Participants: Asian Innovation Start-ups with overseas expansion capabilities and plans

* The Start-up date: In the case of an individual business operator, the commencement date of the business (the opening date of the business registration certificate). In the case of a corporate enterprise, based on the date of establishment of the company in the copy of the corporate registration

* If you have multiple business operators (individuals, corporations), It is based on the base date of the first registered business operator

□ Target Participants Excluded: Start-up items with antisocial characteristics such as gambling and environmental pollution

* Industries excluded from start-ups: 1. Accommodation and restaurant business (excluding hotel business, resort condominium business, other tourist accommodation business, and restaurant business that is a corporation with 20 or more full-time workers) 2. Ballroom management business 3. Operation of golf courses and ski resorts 4. Other gambling and betting up 5. Other personal service businesses (excluding other personal service businesses)

* Start-ups with items that are likely to infringe on or infringe on intellectual property rights, such as patents and utility model rights of others

□ The field of recruitment: all industries

□ Number of Recruiting Startups: 50 startups teams

4. How to apply

□ Application period: September 29, 2022 (Tue) ~ October 14, 2022 (Fri) 18:00

□ How to apply

- Access the website(FLY ASIA 2022(www.fly-asia.org) and apply for participation in AWARDS(enter corporate information and submit)

□ submit documents

- Submit the upload of English IR Pitching deck at the time of application for participation. And also we ask to submit evidential documents later for review of requirements only to those who pass the preliminary screening

※ If false information is found about the contents of submission when reviewing evidential documents, We will exclude the team from the participating team.

2		Awards Details

1. FLY ASIA AWARDS Schedule

Recruitment and selection	▶	Semi-Final Pitching	▶	Final Pitching	▶	Follow-up Support
-50 promising start-ups from Asian countries were selected -Document review (selected by TOP 50 teams) -Online meeting if necessary		-11.22(Tue)~23(Wed) 50 teams' main stage IR Pitching -10 teams selected as finalists		-11.24 (Thur) 10 teams final stage IR Pitching -Announcement/awards of winners of the top 6 teams		-Support the establishment of headquarters/branch offices in Busan -Payment of prize money -Support for growth(investment, mentoring, etc.)

2. AWARDS

□ The final 6 teams of promising Asian startups were selected and awarded

- $180,000 in total prize money, up to $60,000 in prize money for the winning team

Prize	Prize money	Number of Team	Note
Innovation award	$60,000	1	TOP 6
Creative award	$30,000 / team	2
Rookie award	$20,000 / team	3

※The prize money is likely to change depending on the exchange rate

3. Step-by-step support

Stage	Team	Support Details	note
Preliminary screening	50	- Airfare and accommodation for participation in the event (Only one selected startup representative) - FLY ASIA 2022 Certification Card Awarded - Join a networking party - Global investors participate in 1:1 meet-up	Issuing a Certificate for each Step
Semi-Final Pitching	10	- IR Pitching in front of Global VC/AC
Final Pitching	6	- Prize money by 6 teams

4		Selection review

Procedure

Step		Application Review	⇨	Notification to Startups	⇨	Participation
Note		∙ Evaluation of eligibility for supporting startups ∙ Confirmation of the submission of essential documents, etc ∙ 50 teams and preliminary candidate teams are selected		Notification of the evaluation results of 50 startup selection		∙ Participate in FLY AWARDS ∙ Join a networking party ∙ Global investors participate in 1:1 meet-up
Host		The evaluation committee		The evaluation committee		50 selected Startups
Date		10/19		10/21		11/23~24

※ The schedule and the way in which an event is held may be partially changed depending on the circumstances of the host organization

Criteria for review

Evaluation item (score)	Assessment Considerations	Evaluation score
		very good	good	regular	bad	very bad
Item Innovation(20)	∙ Creativity and originality, comparison of existing similar functional products ∙ Ability to troubleshoot products/services ∙ Ripple effect, etc	20	16	12	8	4
Preparing to enter the global market(20)	∙ Preparation of English materials, current status of human resources with global capabilities ∙ Degree of possession of overseas cooperation network ∙ Overseas experience (performance of overseas business, etc.) ∙ Willingness to enter and expand the Korean market	20	16	12	8	4
growth potential(20)	∙ Market Size, Scalability ∙ feasibility of business success ∙ Investment attraction, export performance, etc	20	16	12	8	4
market competitiveness (20)	∙ Product price competitiveness, market attractiveness ∙ Core technology (patent, etc.)	20	16	12	8	4
organizational capabilities (20)	∙ Managerial competence ∙ Motivation and enthusiasm for participation	20	16	12	8	4
Total		100 score(perfect)

5		Contact Us

□ Busan Start-up Agency Preparatory Office

(☎051-717-2697, symo@buholdings.co.kr)